Talwalkars Better Value Fitness Ltd Company Profile Elaborated by IS Advisors03 May 2012 • by Natalie Aster
The brand is over 75 years old and has strong recall. TBVF maintains high quality standards by making use of imported exercise equipments from reputed international manufacturers flooring and air conditioners used in the health clubs which has given them an edge against emerging players in the fitness market. Thus, the ‘talwalkars’ brand has carved a niche for itself by consistently providing high quality offerings to its members. This factor along with personalized services and competitive pricing helps in customer retention and breaking the competitive clutter of the industry, dominated by unorganized sector.
TBVF is one of the largest fitness chains in India with a pan-India presence. According to the report “Talwalkars Better Value Fitness LTD.- Company Information & SWOT Analysis” by IS Advisors, Brand Talwalkars is present at 115 locations spread across 62 cities in 18 states, serving over 1,12, 000 members. The newly launched hi fi (healthy India, fit India) format will hasten the penetration in to the smaller markets of the country. Moreover, it’s the second largest health club chain in asia and is present in top 20 chains in world in the owned health clubs category.
Talwalkars Better Value Fitness LTD.- Company Information & SWOT Analysis
Published: March, 2012
Price: US$ 100,00
Despite a growing competition, rising number of gyms along with membership over the years is an evidence of the acceptance of the brand Talwalkars by the people. Over the years, the company has redefined its services by launching services across different verticals in fitness. To retain existing customers along with maximising revenues by making one stop solutions, the fitness centres have started offering various wellness services such as nutrition programmes along with the facility of spa and sauna bath. Addition of theses services results in higher footfalls (includes retention of existing customers) and maximises revenues.
TBVF operates in a highly fragmented market. There are a few organized gym chains, both domestic and international, providing same or similar services. Additionally, health and fitness industry in india is largely fragmented with several unorganized players.
The overall fitness market is dominated mostly by the unorganized sector with single fitness centres, single gym and small chain of stores. The organized fitness industry is just one-third of the unorganized market.
More information can be found in the report “Talwalkars Better Value Fitness LTD.- Company Information & SWOT Analysis” by IS Advisors.
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