Payment Landscape in Eastern Europe Reviewed in New Topical Euromonitor International Report Published at

17 Apr 2012 • by Natalie Aster

LONDON – The Eastern European market posted the second fastest growth rate of all regions in terms of card payment volume over the 2006-2011 period. Growth in the region is being aided by debit cards which grew in popularity as a result of salary card programmes. Fraud has, however, continued to hamper card usage. Mobile and internet access are expected to become more important in the region, as these technologies become a way to connect rural and low-income consumers with the traditional banking system.

New market report "Assessing the Payment Landscape in Eastern Europe" developed by Euromonitor International offers insight into the size and shape of the Eastern Europe consumer finance market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and offers strategic analysis of key factors influencing the market. Forecasts provide an invaluable perspective on market evolution and the criteria for success.

The report looks into the consumer lending, financial cards and payments and delves into the review of the market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Details:

Assessing the Payment Landscape in Eastern Europe
Published: April, 2012
Pages: 30
Price: US$ 2.000,00

More new market research reports by the publisher can be found at Euromonitor International page.


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