Small Appliances Market Reviewed by Euromonitor International09 Apr 2012 • by Natalie Aster
Despite many markets still facing economic difficulties, all categories in small appliances are predicted to post volume growth over the period to 2016. While low price options will be key at entry level, consumers in more mature markets and urban centres in frontier markets will be willing to upgrade to premium models, as they look for innovations which enable them to replicate restaurant experiences at home, tap into their health and wellness concerns, or help to save time on household chores.
According to the report “Small Appliances: Opportunities for Core Categories” by Euromonitor International, innovation is essential to drive value sales particularly if it appeals to trends such as replicating the going out experience at home or easing household chores. This will be true particularly in mature markets, as has been evidenced by the buoyant performance of coffee pod machines, robotic vacuum cleaners and ironing systems.
Small Appliances: Opportunities for Core Categories
Published: March, 2012
Price: US$ 2.000,00
Products that offer multiple functions are becoming increasingly popular, especially as consumers seek good value for money. Products that are especially customised to meet the cultural needs of different consumers are also gaining space in specific markets for previously neglected categories.
More information can be found in the report “Small Appliances: Opportunities for Core Categories” by Euromonitor International.
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