Amsterdam Travel Briefing by Euromonitor International06 Apr 2012 • by Natalie Aster
The City of Amsterdam is now well on its way in the 21st century, meeting its challenges in technology, arts and culture and infrastructure, its liberal foundation still untouched but under pressure. Its future looks bright, with more visitors in recent years than ever before. Amsterdam is taking multiple measures to make it a more eco-friendly city, including promoting the use of electric cars and boats, and reducing emissions by 40% by 2025.
According to the report “City Travel briefing: Amsterdam” by Euromonitor International, Amsterdam recorded an increase in tourism of 14% to reach 5.3 million guests spending 9.7 million nights in 2010. Some sceptics considered this strong performance to be a one-off; however, the preliminary figures suggest that the number of nights exceeded 10 million in 2011.
City Travel briefing: Amsterdam
Published: March, 2012
Price: US$ 2.000,00
Liberal features like tolerance of soft drugs and the red light district are being held up for closer inspection, but the general consensus is that they will survive, albeit more discreetly.
Big hotel chains have their eyes on Amsterdam. The city has lucrative support schemes helping out those who are willing to invest in the hotel segment, whilst the returns are still high as capacity demand is not yet fulfilled.
More information can be found in the report “City Travel briefing: Amsterdam” by Euromonitor International.
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