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Brazil Private Label Market Prospects Reviewed in New Topical Study Published at MarketPublishers.com

27 Mar 2012 • by Natalie Aster

LONDON – Private labels accounted for a market share of 3.8% in Brazil in 2007. This figure grew by 0.7% during the review period to reach a market share of 4.5% in 2011. The worldwide financial turmoil resulted in consumers becoming more value-conscious. Brazilian buyers, in particular, have increasingly started trying private label products at the cost of branded ones to save on their grocery expenditure.

Retailers have adopted a new strategy regarding the positioning of their private labels. Operators are now introducing more sophisticated products under their private label brands to directly compete in the premium market alongside national brands. Through 2016, driven by consumer demand for high-value products, private labels in Brazil are expected to record positive growth.

New market research report “Market Opportunities and Business Strategies in Private Label Branding in Brazil” worked out by BRICdata has been recently published by Market Publishers Ltd.

Report Details:

Market Opportunities and Business Strategies in Private Label Branding in Brazil
Published: March, 2012
Pages: 39
Price: US$ 1.950,00

The research report provides top-level market analysis, information and insights into the private label market in Brazil. Its scope comprises:

  • current, historic and forecast share of the Brazilian private label market; 
  • comprehensive, country-specific analysis of market attractiveness including key macroeconomic trends plus benchmarking with other top global and Latin American private label markets; 
  • detailed overview of the key drivers for private label in Brazil; 
  • granular analysis of the challenges affecting the private label market in Brazil; 
  • in-depth coverage of retailer strategies by product categories and by retail format; 
  • case studies of the leading private label retailers in Brazil.

Companies mentioned in the report include: Carrefour, Walmart, and Grupo Pao de Acucar.

More new market research reports by the publisher can be found at BRICdata page.


MarketPublishers, Ltd.
Tanya Rezler
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]


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