Indian Coffee Industry Assessed in New SRI Study Now Available at MarketPublishers.com13 Mar 2012 • by Natalie Aster
LONDON – With the changing demographics, increasing urbanization, rising disposable income and a host of retail outlets emerging across the country, the base of coffee consumers in India is considerably expanding. Sophisticated fine coffee chains in urban India collaborate with coffee cultivators in remote areas (99% of whom are small growers employing five lakh workers), to meet the demands of the dynamic urban Indian consumer.
The surge in India’s cafe culture resulted in many domestic players vying for the consumer’s attention. At the national level, the in-house coffee market is dominated by two major coffee brands – Bru by Hindustan Unilever and Nescafe by Nestle India. Whith the current cafe penetration in India being low, the market is likely to see rapid growth with the entry of Starbucks in 2012-2013. Besides, the rising popularity of retail coffee chains is expected to boost the share of regular at-home coffee drinkers.
New market study “Assessment of the Coffee Industry in India” drawn up by Smart Research Insights (SRI) offers an-up-close look at India’s coffee industry, highlighting its market structure and analyzing the regulatory landscape and its bearing on this sector growth. Furthermore, the emerging trends and market dynamics of the Indian coffee industry, as well as a granular study of top market players are also featured.
Assessment of the Coffee Industry in India
Published: March, 2012
Price: US$ 1.000,00
More new market studies by the publisher can be found at SRI page.