E-Learning Market in India Analysed by Netscribes

27 Feb 2012 • by Natalie Aster

E-learning market in India is still at a nascent stage and is expected to witness dynamic growth over the next few years. It is an emerging education segment and includes multimedia in private schools, ICT in public schools as well as online education.

The new report “E-Learning Market in India 2012” by Netscribes (India) begins with an introduction to the education market in India and its various sub-segments. Indian education system largely consists of formal and informal sectors, with the formal sector accounting for the major share. Macro overview of the Indian education system is also included, which throws light on some of the key indicators such as literacy rate in India, demographic split in education, budget allocation for education and five year plan outlay for education.

The market overview section gives an insight into the overall education market in India along with the elearning market, their market size and growth. It is followed by the segmentation in the e-learning market, comprising multimedia in private schools, ICT in public schools and online education, along with their respective shares. The value chain, primarily consisting of content suppliers, technology providers and end consumers, is also included. Additionally, an analysis of Porter’s Five Forces provides an insight into the competitive intensity and attractiveness of the market.

Report Details:

E-Learning Market in India 2012
Published: February, 2012
Pages: 63
Price: US$ 475,00

An analysis of the drivers and challenges explains the factors leading to the growth of the market including low education coverage, rising demand from various segments, growing pc and internet penetration, increasing government participation and convenience factors. Strong opportunity exists in the market due to low coverage of education in India. This coupled with the fact that demand from other education segments are rising, will drive the e-learning market. The key challenges identified are accreditation and recognition issues, expensive mode of education and lack of awareness and acceptance.

Key trends in the market have also been analysed which includes PE/VC investments in e-learning segment, proliferation of e-learning devices, foreign universities offering online courses and focus on digital content for schools. Recently, the education sector has seen many PE/VC deals in e-learning segment on the back of growing demand for digital content in schools and online courses. Moreover, online courses are now being offered by foreign universities and even e-learning devices have increasingly become popular.

The competition section provides an overview of the competitive landscape in the market and includes a detailed profile of the major players. A bubble chart for the public companies, depicting their relative positions in the market with respect to total income, net profit/loss and market capitalization is included.

Similarly, a bubble chart for the private players is also included with respect to their total income, net profit/loss and total assets. This section also includes list of products and services, key people, financial snapshot, key ratios and key recent developments for all companies, along with key business segments and key geographic segments for public companies. The report concludes with a section on strategic recommendations which comprises of an analysis of the growth strategies of the e-learning market in India.

More information can be found in the report “E-Learning Market in India 2012” by Netscribes (India).

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