Tea Producers Target White Spaces & Diversification According to New Euromonitor International Report Available at MarketPublishers.com

23 Feb 2012 • by Natalie Aster

LONDON – Key world tea companies have experienced slowing down of their sales in developed markets, although this is being balanced by growth in emerging markets. Diversification is a common strategy adopted by major players. Unilever's comfortable leadership should not be a reason for complacency. Tata Global Beverages Ltd (TGBL) is minded to put expansion under a manageable scale.

New market research study "Tea Global Corporate Strategy: Targeting White Space and Diversification" provided by Euromonitor International provides an insight into the hot drinks market.

The report examines the market size and shape, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market such as new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

The report coverage includes coffee, tea and other hot drinks.

Report Details:

Tea Global Corporate Strategy: Targeting White Space and Diversification
Published: February, 2012
Pages: 47
Price: US$ 2.000,00

More new market research reports by the publisher can be found at Euromonitor International page.


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