Domestic and Personal Care Shopping by Latino Consumers Reviewed in New Packaged Facts Reports24 Feb 2012 • by Natalie Aster
Latino Health and Beauty Care Shopper. Over the past decade, spending by Latino consumers on personal care products grew more than 40%, nearly three times faster than it increased among non-Latino consumers. By 2015 Latinos will make up 20% of 18- to 49-year-olds, an age group critically important to HBC marketers. This report provides crucial insights into the HBC product preferences and brand choices of Latinas and Latino men in order to enable marketers of HBC products to refine their marketing approaches to this increasingly important consumer segment. The report analyzes the usage by Latino men and Latinas of nearly 40 HBC products tracked by Experian Simmons National Consumer Study (NCS), including HBC products for babies and children.
Latino Household Products Shopper. With a population of 51 million that accounted for more than half of the population growth in the U.S. in the past decade, Latinos continue to expand their influence in the American consumer market. This report shows how Latino households, on average 40% larger than other households, have an especially significant impact on the market for laundry and household cleaning products, spending more than any other population segment. In the past decade their spending on these products grew nearly three times faster than that of other households. The report analyzes the volume and type of products used by Latino households in the following segments: general household, floor, kitchen and bathroom cleaners, laundry and dishwashing detergents and paper products, and assesses the comparative success of major national brands.
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