Hispanic Americans Consumers & Their Spending Trends Analysed by Packaged Facts22 Feb 2012 • by Natalie Aster
The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy. While overall spending by non-Hispanic consumers declined during the recession, Latino consumers as a whole spent more. Compared to other Americans, Latinos continue to exhibit more confidence about the future of the American economy and show more optimism that their own personal financial situation will improve in the days ahead.
Packaged Facts estimates in the new research “Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition” that the buying power of Hispanics will reach $1.3 trillion by 2015. Using the in-depth analyses of shopping habits and spending patterns of Hispanic consumers, marketers can craft a solid marketing plan for gaining revenues in this highly lucrative demographic.
Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition
Published: January, 2012
Price: US$ 3.995,00
The report identifies trends shaping the Hispanic market, highlights opportunities created by Latinos' spending patterns, gains insight into their financial profile and buying power, and analyzes their spending habits in the areas of home furnishings, home electronics, fashion and food.
More information can be found in the report “Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition” by Packaged Facts.
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