Fragrance Market Growth is Driven by China, Brazil & India, Reports Euromonitor International

24 Feb 2012 • by Natalie Aster

Fragrance is an important tool for home and personal care manufacturers, not only to mask the scents of the active chemical ingredients but also to help in product marketing.

Laundry, air care, dishwashing and bath/shower are the four largest categories for fragrance use. Traditional fragrances still lead the way in detergents, with most innovation being seen in bath/shower, air care and fabric softeners.

Fragrance market growth is being driven by emerging countries, including China, Brazil and India, backed up by strong Middle Eastern markets in Iran and Egypt. The more mature developed world relies more heavily on innovation for growth.

According to the report “Fragrances: Looking Beyond the Scent” by Euromonitor International, fragrance is far more than just a way to mask unpleasant odours of active chemicals. Specific fragrances can also play a range of marketing roles, helping to position products, to target specific demographics and to add excitement or value.

The report assesses global fragrance trends, looking at market sizes and segmentation and exploring some of the themes impacting usage and development. Specific analysis is also included on fragrance trends in the bath and shower, hair care and home care categories, as these are driving innovation in fragrance choice.

Report Details:

Looking Beyond the Scent
Published: January, 2012
Pages: 50
Price: US$ 2.000,00

Increasing sophistication is perhaps the single most important trend in fragrance development, but this comes in many forms and, in general, the use of more complex blends contributes to all other trends in innovation.

More information can be found in the report “Fragrances: Looking Beyond the Scent” by Euromonitor International.

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