New Packaged Facts Research of Latino Consumers Trends in U.S.15 Feb 2012 • by Natalie Aster
Marketers seeking to target Upscale Latinos need to take into account an ongoing shift in the residential patterns of higher-income Latinos. A November 2011 report published by Brown University (“Growth in the Residential Segregation of Families by Income, 1970-2009”) found that middle-class Latino families, along with middle-class African American families, were more likely than their non-Hispanic white counterparts to live in neighborhoods apart from lower-income families. As noted by the study’s authors, “One possible explanation for the growth, however, is the lenient mortgage lending practices that were increasingly common in the early part of the 2000s. These practices provided many moderate-income families with increased access to homeownership, particularly in middle- and upper-income neighborhoods, and so increased the residential distance between low- and middle-income families.”
According to the report “Upscale Latino Consumers in the U.S.” by Packaged Facts, highlighting the opportunities generated by the 8.2 million Latino adults living in households with an income of $75,000 or more, Packaged Facts' «Upscale Latino Consumers in the U.S.» calls for a shift in strategic thinking about the Hispanic market.
Upscale Latino Consumers in the U.S.
Published: February, 2012
Price: US$ 3.850,00
Between 2000 and 2010 the number of Upscale Latino households more than doubled from 1.3 million to 2.9 million, and grew three times faster than the number of non-Latino Upscale Consumer households. Upscale Latino households account for only 21% of all Latino households but now generate 51% of their aggregate income.
With buying power that is expected to reach $680 billion in 2016, Upscale Latinos have an outsize impact on marketing and sales success in the Latino market. Internet marketers and retailers, among others, should place a high priority on reaching out to these shoppers, who account for two-thirds of all Latinos who annually spend $1,000 or more online.
More information can be found in the report “Upscale Latino Consumers in the U.S.” by Packaged Facts.
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