Western Europe Apparel Industry & Opportunities Discussed by Euromonitor International13 Feb 2012 • by Natalie Aster
This briefing aims to cover three of the most important issues affecting companies operating within the apparel industry. The first is sourcing – which countries have become major global production hubs and what the next ones will be. The second deals with a global demographic issue – the ageing of the world’s population and what it means for apparel. The final issue is distribution trends within the apparel industry, using Western Europe as a primary focus.
According to the report “Key Opportunities for Apparel in Western Europe” by Euromonitor International, the apparel industry is expected to grow over the 2010-2015 period, due largely to two key factors. Volume demand will stem primarily from growth in the world’s population. In addition, rises in the average unit price, particularly in emerging markets, are forecast to contribute to growth in value sales. This is due to rising income levels, allowing more consumers to choose higher value apparel products.
Average ages are set to rise worldwide, due to people living longer. This is likely to shift the mass-market upwards in terms of age, prompting fast fashion houses to create secondary fashion brands aimed at different demographic groups.
Key Opportunities for Apparel in Western Europe
Published: January, 2012
Price: US$ 2.000,00
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- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
More information can be found in the report “Key Opportunities for Apparel in Western Europe” by Euromonitor International.
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