Future of Tablets Market & Implications for Related Products Reviewed by Euromonitor International10 Feb 2012 • by Natalie Aster
This global briefing considers the development of the global market for tablets and other portable computers over the 2011-2015 period. The briefing includes analysis of market segmentation, target demographics, competitive analysis, and forecasts to 2015. The report also highlights key implications for other categories in consumer electronics, and the consequences and opportunities for industries like travel and tourism, consumer appliances and retailing.
As tablets become mainstream, it is likely that three sub-segments of the device will emerge: Communicators for enhanced communication on the go, media tablets for media consumption, and hybrid tablets that will incorporate the functionality of laptops and tablets.
According to the report “The Future of Tablets: Segmentation, Forecasts and Implications for Related Products” by Euromonitor International, rapid price erosion will dramatically increase adoption rates in developing markets, particularly in Asia Pacific, by 2013-2014. local language content generation will be a priority for companies looking to make inroads in these markets.
Tablets will occupy a niche between smartphones and laptops, without significantly impacting volume demand for either product. An exception is likely to be hybrid tablets, which will compete with traditional laptops by incorporating features from both tablets and laptops.
The Future of Tablets: Segmentation, Forecasts and Implications for Related Products
Published: January, 2012
Price: US$ 2.000,00
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
More information can be found in the report “The Future of Tablets: Segmentation, Forecasts and Implications for Related Products” by Euromonitor International.
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