Prices on Global Tobacco Market Will Rise According to Euromonitor International

09 Feb 2012 • by Natalie Aster

The effect of price rises on cigarette volumes and the level of price elasticity of demand – the extent to which higher prices make smokers consume less – is becoming increasingly vital to the tobacco industry, as is the related concept of pricing strength and the question – how long can the industry keep increasing value sales while profits fall by persuading consumers to trade up rather than trade down?

The “Pricing in the Global Tobacco Industry: Prices Will Rise but Will Profits Follow?” by Euromonitor International analyses pricing in the global cigarette market. Comparing equivalent prices of the same brand is not the same as comparing average price paid. This is because comparing the price of a particular brand, while showing how much manufacturer prices and tax differ from market to market, does not take account of the proportion of consumers buying cheap brands and thus lowering average price paid. When sufficient consumers trade down this can even cause the average price paid for a pack of cigarettes to fall, despite the fact that manufacturer price rises and tax-driven price rises have caused the price of all brands to rise.

Report Details:

Pricing in the Global Tobacco Industry: Prices Will Rise but Will Profits Follow?
Published: January, 2012
Pages: 55
Price: US$ 2.000,00

  • Why buy this report? 
  • Get a detailed picture of the Tobacco market; 
  • Pinpoint growth sectors and identify factors driving change; 
  • Understand the competitive environment, the market’s major players and leading brands; 
  • Use five-year forecasts to assess how the market is predicted to develop.

More information can be found in the report “Pricing in the Global Tobacco Industry: Prices Will Rise but Will Profits Follow?” by Euromonitor International.

To order the report or ask for sample pages contact ps@marketpublishers.com

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