Newest Beijing City Travel Briefing by Euromonitor International06 Feb 2012 • by Natalie Aster
2011 saw growth in the travel and tourism industry in Beijing, due to China’s strong economic growth and opportunities for inbound visitors. Beijing’s outbound tourism registered rapid growth thanks to the increasing wealth of local residents. The city plans to enhance its tourism offer and transform itself into a media and cultural centre and a luxury tourism destination for business travellers.
To add to its ancient historical sights, Beijing wants to develop new tourism resources: mixing folk culture with a modern touch, developing its eco-friendly area and suburban attractions.
According to the report “City Travel Briefing: Beijing” by Euromonitor International, competition among star-rated hotels has increased, and they have implemented more strategies to promote their service and high quality facilities. Strong competition helped improve service quality.
The city suffers from serious traffic congestion because of its large population and rapid rise in private car ownership, with the potential to hamper travellers? enjoyment of the city.
City Travel Briefing: Beijing
Published: January 2012
Price: US$ 2.000,00
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More information can be found in the report “City Travel Briefing: Beijing” by Euromonitor International.
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