Paediatric Care Industry Review by Euromonitor International01 Feb 2012 • by Natalie Aster
Contrary to popular belief, keeping children healthy is not that easy. Intensifying regulatory oversight and concerns regarding proper health literacy among adults have created additional burdens on paediatric health. Moreover, the child population now faces higher rates of non-communicable chronic conditions due to unhealthy lifestyles. Future prevention and treatment of paediatric conditions will come in the form of safer formulations and options to control the rising rates of chronic diseases.
Retail value sales of child-specific products continued to outpace the growth of adult consumer health products in 2010, thanks to the strong performance of paediatric vitamins and dietary supplements.
According to the report “Keeping Our Children Healthy: A Review of Paediatric Care” by Euromonitor International, a suitable level of health literacy among parents builds consumer awareness leading to improved sales of paediatric options. The industry has increased its investment in consumer education in recent years to avoid further regulation.
Latin America, and the Middle East and Africa have shown the fastest growth rates in retail sales of child-specific products, thanks to increasing demand in Iran and Brazil, and inflationary pressures in Argentina and Venezuela.
Sedentary lifestyles, poor nutritional habits and rising urbanisation are anticipated to increase the incidence and prevalence of paediatric chronic conditions such as asthma, allergies, diabetes and cardiovascular disease.
Keeping Our Children Healthy: A Review of Paediatric Care
Published: January 2012
Price: US$ 2.000,00
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More information can be found in the report “Keeping Our Children Healthy: A Review of Paediatric Care” by Euromonitor International.
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