UK Independent TV Market Dynamics Analyzed in New Study Published at MarketPublishers.com25 Jan 2012 • by Natalie Aster
LONDON – As far back as the mid-1950s, the viewership of non-commercial TV in the UK households was reduced from its monopolistic position, when ITV (or Channel 3) was first launched, soon making it the most popular channel in the UK. During much of the 1990s ITV (now styled ITV1) claimed the largest single viewing figures. However, in 2001 BBC1 again regained the largest viewing figures (26.9% compared with ITV’s 26.7%). The downturn in advertising revenue and the collapse of the ITV digital channel squeezed programme budgets and affected ITV more than the non-commercial channels.
New study “UK Independent Television Market Development Report” worked out by Market and Business Development (MBD) has been recently published by Market Publishers Ltd.
UK Independent Television Market Development Report
Published: October, 2005
Price: US$ 1.135,00
The research study offers a comprehensive guide to the UK independent television market, covering its size, structure, trends and segmentation. With five year historical data, and a granular five year forecast, all data and trends are thoroughly examined. Revenues are analyzed according to advertising income and subscription income.
Segments covered include: free-to-air and pay-television channels including cable and satellite media as well as analogue and digital television.
More new studies by the publisher can be found at MBD page.