In-Demand Report on Tobacco Control & Legislation by Euromonitor International19 Jan 2012 • by Natalie Aster
The fight to de-normalise smoking is intensifying as more and more countries are removing smoking from sight both at point of sale (through display bans) and point of use with smoking bans moving from public into personal spaces, whilst others are going one step further and removing brand identity from the product itself (eg plain packaging). A combination of taxation, strict laws and enforcement are impacting the market, but are not widespread enough to stop global growth in smoker numbers.
This report analyses pricing in the global cigarette market. Comparing equivalent prices of the same brand is not the same as comparing average price paid. This is because comparing the price of a particular brand, while showing how much manufacturer prices and tax differ from market to market, does not take account of the proportion of consumers buying cheap brands and thus lowering average price paid.
According to the report “Legislation: The Tobacco Control Noose Tightens” by Euromonitor International, when sufficient consumers trade down this can even cause the average price paid for a pack of cigarettes to fall, despite the fact that manufacturer price rises and tax-driven price rises have caused the price of all brands to rise.
Euromonitor International divides the cigarettes market into three price bands: premium; mid-price; and economy. Rises in prices can cause consumers to shift from one price band to another, creating major differences between countries.
Legislation: The Tobacco Control Noose Tightens
Published: December 2011
Price: US$ 2.000,00
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
More information can be found in the report “Legislation: The Tobacco Control Noose Tightens” by Euromonitor International.
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