New Study on Global Home Care Market by Euromonitor International13 Jan 2012 • by Natalie Aster
Global retail sales of home care in 2010 provide further evidence that the industry’s multinational players need to strengthen their positions in potentially riskier second and third tier emerging markets; first to dilute some of their growth dependency on the BRICs, and secondly, to offset sluggishness in the US and Western Europe. If risk averse strategic planning is undertaken, companies may find themselves dragged into a potentially protracted cycle of home care underperformance.
As the global economy tilts towards another possible recession, post-2008 data show that home care companies need strong positions in emerging markets to offset sluggishness in developed regions.
According to the report “Home Care Review: The Strategic Implications of a Recessionary Global Market” by Euromonitor International, 34 out of the 35 strongest growth markets for home care in 2010 were in emerging regions. This shows the collective importance of second and third tier emerging markets. It is not all about the BRICS.
Latin America encompassed four out of the top 10 growth markets in actual terms for home care in 2010, reflecting strong regional economic growth on the back of high commodity prices.
There were 18 “billion dollar” (US) brands in home care in 2010, led by Tide, Ariel and Omo. Their brand equity affords a key competitive advantage in riskier emerging markets.
Home Care Review: The Strategic Implications of a Recessionary Global Market Published: December 2011
Price: US$ 2.000,00
Why buy this report?
- Detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- The competitive environment, the market’s major players and leading brands.
More information can be found in the report “Alcoholic Drinks 2011, Part 1: Regional Performance and Prospects” by Euromonitor International.
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