New Euromonitor International Report on World Colour Cosmetics Industry12 Jan 2012 • by Natalie Aster
Post recession, even the mature cosmetics markets of the developed world have seen a return to growth. However, the pace could at best be described as modest, with product innovation proving a very stimulus. The position is different in Latin America, which, growing over four times faster than developed markets, leads growth across the emerging regions. Here, rising incomes and cultural change are facilitating make-up use by more (usually younger) women, as well as greater frequency of use.
According to the report “High-Tech innovation and Emerging Market Focus Fuel Growth in Colour Cosmetics” by Euromonitor International, discretionary spending of all kinds suffered during the global economic slowdown and colour cosmetics were no different. An encouraging acceleration in growth in 2010 bodes well for future progress.
Cultural changes in the Middle East are bringing with them new freedoms. Women are wearing make-up at a younger age and more frequently, driving Iran into the top 15 markets for colour cosmetics.
Driven partly by the economic downturn, women have opted for DIY salon-type treatments, benefiting nail polish sales. Product improvements and the retention of recessionary habits will ensure continued growth.
The market has seen the arrival of mass-market products with premium features and benefits, driving value spending but making life difficult for premium brands.
High-Tech innovation and Emerging Market Focus Fuel Growth in Colour Cosmetics
Published: December 2011
Price: US$ 2.000,00
Why buy this report?
- A detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- The competitive environment, the market’s major players and leading brands.
More information can be found in the report “High-Tech innovation and Emerging Market Focus Fuel Growth in Colour Cosmetics” by Euromonitor International.
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