New Study on Paper Packaging Market by Visiongain30 Dec 2011 • by Natalie Aster
The global packaging market is fast-changing and has an organic quality, evolving to meet the increasing demands of the modern day consumer. New opportunities for packaging companies are constantly arising for those that can deliver intelligent, innovative packaging in this increasingly consumer driven market. Although the performance of the paper packaging industry, like every industry, is tied intimately to global economic trends, it has proven itself to be relatively resilient against the backdrop of the economic crisis of 2008. Indeed, despite the reverberations still being felt in the economic markets, paper packaging is enjoying a second wind driven by convenience, affordability and recyclability. Visiongain calculates the global paper packaging market to be worth $236.46bn in 2011.
According to the report “The Paper Packaging Market 2011-2021” by Visiongain paper-based packaging has very strong environmental credentials and with further improving papers barrier properties the industry is increasing its viability as a packaging material. As technological improvements continue to progress - providing packaging tailored to the consumers needs - the continuous growth of paper packaging is further driven by its eco-friendly nature and emerging acceptance amongst consumers.
The Paper Packaging Market 2011-2021
Published: November 2011
Price: US$ 475,00
Buoyed by lucrative new markets in the rapidly emerging economies of China, India and Brazil, globalization has brought accessibility and greater reach to the industry. These emerging markets with vast new potential consumer bases are leading to an increase in mergers and acquisitions with companies keen to gain a foothold in these new markets. The paper packaging industry is witnessing unprecedented business opportunities and growth.
Ever increasing consumer demand, especially in North America, Europe and the new economic powerhouses of China and India, combined with an increased emphasis on recyclability due to the evolving regulations in the packaging industry, are driving the industry. Meanwhile, changes in lifestyle, demographics and consumer habits are constantly influencing paper packaging and its consumption.
More information can be found in the report “The Paper Packaging Market 2011-2021” by Visiongain.