Affluent Consumer Market in the U.S., 6th Edition27 Dec 2011 • by Natalie Aster
Affluent consumers remain the driving force of the American economy and play an outsized role in creating opportunities for marketers. The average income of households with an income of $150,000 or more remains 10 times higher than that of non-affluent households. Those in this income bracket make up only 7% of all consumer units but account for 17% of all consumer expenditures. Spending among the affluent was up, and a wide range of consumer research organizations foresaw even more robust spending by affluent consumers in the coming year.
According to the report “Affluent Consumer Market in the U.S., 6th Edition” by Packaged Facts сells with a single asterisk indicate a projection that is relatively unstable because of the size of the sample base and is to be used with caution. Cells with a double asterisk indicate that the number of cases is too small for reliability.
Affluent Consumer Market in the U.S., 6th Edition
Published: December 2011
Price: US$ 3.850,00
When it comes to using social networks to follow brands, a February 2011 survey sponsored by New York, New York-based The Affluence Collaborative found sharp differences between the general population and super-affluent consumers (defined as those with a household income of $500,000 or more).
More information can be found in the report “Affluent Consumer Market in the U.S., 6th Edition” by Packaged Facts.
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