European Digital Divide: E-Commerce Markets in Europe – Opportunities and Prospects

16 Dec 2011 • by Natalie Aster

Internet shopping has been a disruptive force in retailing in developed markets for a number of years. With the enlargement of the EU, increasing internet speeds, consumers’ growing acceptance of buying over the web and retailers looking to internationalise, consumers have looked to shop across borders, exporting trends from Western Europe into Eastern Europe. In the future, the internet and cross-border sales are likely to mean that competition throughout retailing will increase.

According to the report “European Digital Divide : E-Commerce Markets in Europe – Opportunities and Prospects” by Euromonitor International Ltd, in 2011, Western Europe was the second largest region, after North America, in terms of sales generated over the internet. Eastern Europe was fourth, but is likely to lose this position to Latin America, which is enjoying faster sales growth.

Report Details:

European Digital Divide : E-Commerce Markets in Europe – Opportunities and Prospects
Published: October 2011
Pages: 49
Price: US$ 2,000.00

The study covers:

  • detailed picture of the retailing market;
  • pinpoint growth sectors and identify factors driving change;
  • the competitive environment, the market’s major players and leading brands;
  • five-year forecasts to assess how the market is predicted to develop.

More information can be found in the report “European Digital Divide : E-Commerce Markets in Europe – Opportunities and Prospects” at Euromonitor International Ltd page.

To order the report or ask for sample pages contact ps@marketpublishers.com

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MarketPublishers, Ltd.
Tanya Rezler
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Fax: +44 207 900 3970
ps@marketpublishers.com
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