Give ' Em What They Want: Consumer Segmentation in Packaged Food20 Dec 2011 • by Natalie Aster
Customising products to the specific needs of different consumer segments is nothing new to the packaged food industry, and it remains as relevant a strategy as ever for manufacturers. This report examines recent developments within key socio-demographic consumer segments and offers insight into how consumers’ needs and preferences are evolving. The insights contained herein can assist packaged food manufacturers in adapting their products to an increasingly sophisticated global population.
Products targeting children are expanding beyond traditionally child-orientated categories, such as biscuits, breakfast cereal and confectionery. Success will depend on their ability to capture the interests of younger consumers and win the trust of parents who actually make or condone the product purchase.
According to the report “Give ' Em What They Want: Consumer Segmentation in Packaged Food” by Euromonitor International Ltd, Busy modern working women increasingly demand products offering a combination of benefits, including convenience, functionality, balanced nutrition and indulgence, and are willing to pay higher prices for such products.
Give ' Em What They Want: Consumer Segmentation in Packaged Food
Published: November 2011
Price: US$ 2,000.00
The study covers:
- detailed picture of the retailing market;
- pinpoint growth sectors and identify factors driving change;
- the competitive environment, the market’s major players and leading brands;
- five-year forecasts to assess how the market is predicted to develop.
More information can be found in the report “Give ' Em What They Want: Consumer Segmentation in Packaged Food” at Euromonitor International Ltd page.
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