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Consumer Behaviour in UK Personal Hygiene Market Examined in New Research Study Published at MarketPublishers.com

14 Dec 2011 • by Natalie Aster

LONDON – Nowadays, just understanding of the importance of market size and segmentation is not enough for marketers to develop strong growth strategies. The UK personal hygiene market players have already twigged on that the key to effective targeting is awareness of how worthful specific consumer groups are, as well as the ability to evaluate the impact of consumer trends.

New research study “Consumer Trends in the Personal Hygiene Market in the UK, 2011” elaborated by Canadean provides true and unbiased insights into who exactly the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Report Highlights:

  • detailed category coverage;
  • granular consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category;
  • detailed brand and private label category shares for 2011 for each product category;
  • unique retailer choice and switching data at the product category level for 2011.

Product categories covered include: antiperspirants & deodorants, bath & shower products, soap.

Report Details:

Title: Consumer Trends in the Personal Hygiene Market in the UK, 2011
Published: January, 2012
Pages: 78
Price: US$ 7,495

Reports Contents:

1.1 What is this Report About?
1.2 Definitions
  1.2.1 Consumer Trends
  1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
  1.2.3 End Consumers
  1.2.4 Volume Units and Aggregations
  1.2.5 Exchange Rates
  1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
  1.3.1 Introduction
  1.3.2 Large scale, international, program of online consumer surveys
  1.3.3 Nationally Representative results (age, gender)
  1.3.4 Parents answered on their children's behalf
  1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
  1.3.6 Integrated with industry calling and secondary research

2.1 Cohort Groups and Personal Hygiene Market Value
  2.1.1 Age Groups
  2.1.2 Gender Groups
  2.1.3 Location Groups
  2.1.4 Education Achieved Groups
  2.1.5 Wealth Groups
  2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category

More new research reports by the publisher can be found at Canadean page.



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