US Market for Natural and Organic Personal Care Products Analysed in New Research Published at MarketPublishers.com
09 Dec 2011 • by Natalie Aster
LONDON – Natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market. The U.S. consumer market for natural and organic skincare, haircare, and makeup–which during 2005-2010 boomed 61% to $7.7 billion – is forecast to top $11.0 billion as of 2016. At the same time, in the coming years, the battleground will be complicated by the Big Blur of retail channels; by new digital sell-through media; by reformulations to please mainstream America.
New market research study “Natural and Organic Personal Care Products in the U.S., 5th Edition” provided by Packaged Facts has been recently published by Market Publishers Ltd.
Report Details:
Title: Natural and Organic Personal Care Products in the U.S., 5th Edition
Published: December, 2011
Pages: 294
Price: US$ 3,750
The study is a comprehensive and insightful guide to the natural HBC market. Separate chapters on skincare, haircare, and makeup cover historical and future in-depth market analysis and a review of market dynamics. A detailed consumer and demographic survey is also included. Profiles of key market participants like Better Botanicals, Clorox/Burt’s Bees, Estee Lauder/Aveda, Hain Celestial, Weleda, and others are detailed.
Report Contents:
CHAPTER 1: EXECUTIVE SUMMARY
Report Parameters in Terms of Products, Retail Channels, and Solar Systems
“Natural” Often Encompasses “Organic”
Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011
Forecast: Natural HBC Predicted to Reach $13.6 Billion in 2016
Table 1-1: Projected U.S. Retail Dollar Sales of Natural/Organic Personal Care Products, by Category, 2010-2016 (Dollars in Millions)
Skincare Category Radiant at $5.9 Billion in 2011
Forecast: Natural Skincare Category to Ascend to $9.4 Billion in 2016
Natural Haircare Bumps Up to $2.1 Billion in 2011
Forecast: Natural Haircare to Surpass $3.5 Billion in 2016
Makeup Category Climbs to $455.0 Million in 2011
Forecast: Natural Makeup in Fast-and-Slow Progress to $735.0 Million in 2016
Americans Were Still Awakening to Natural HBC in 2005-2011
“Ubiquity” Describes Natural HBC’s Explosion Across U.S. Retail Channels
Natural, Mass, Prestige, Direct Channels in “Big Blur”— A Help or Hindrance?
Let’s Not Get Sick!
At Least 40,000 Doors in Natural Food/HBC Channel
Almost 40% of Adults Read Labels on Personal Care Products
A Third Keep Trying Natural Brands Till Finding Ones That Work
High Prices a Big Drag for Some—But Others Don’t Care
Natural Skincare and Haircare User-Bases Are Nearly Equal in Size
Table 1-2: Share of U.S. Users/Purchasers of Natural or Organic Personal Care Products, by Product Category and Segment, 2011 (Adults, In Recent Twelve Months)
CHAPTER 2: THE OVERALL U.S. NATURAL PERSONAL CARE MARKET
Highlights
INTRODUCTION
“Natural” vs. “Organic”
“Natural” Often Encompasses “Organic”
Formula, Positioning Determine Inclusion of Brands in This Report
Report Parameters in Terms of Products, Retail Channels, and Solar Systems
Sales Through All Channels Included in Our Estimates
Methodology
GLOSSARY
Twenty-One Useful Definitions
“Apps”
Carbon Footprint
Carbon Offset (also, Carbon Credit)
Cosmeceutical
CPG
Direct
Ethnic
Fair Trade
Green
HBC
Hydrosol
Market versus Category versus Segment
Mass Retail Channel(s)
m-Commerce
Over the Counter (OTC)
Prestige and Pop Prestige
Shopper Marketing
SKU
Specialty
Supermarket, Chain Drugstore, Mass Merchandiser
Sustainable (also, Renewable)
THE PRODUCTS
Three Natural HBC Categories: Skincare, Haircare, and Makeup
Skincare
Haircare
Makeup (Color Cosmetics)
Typical Natural HBC Ingredients
Rare Ingredients Afford Unique Positionings
Seven Controversial Ingredients
1,4-Dioxane
Bisphenol-A (BPA)
Hydrosols
Parabens
Phthalates
Propylene Glycol
SLFs (Sulfates)
REGULATION AND SAFETY
NSF/ANSI 305: “A Living Document”
Interview with Jaclyn Bowen, Soldier for Quality Organic Content
Table 2-1: History of Organic Personal Care Products Regulation and Standards in the United States, 1990-2011
OVERALL MARKET SIZE AND GROWTH
Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011
Americans Were Still Awakening to Natural HBC in 2005-2010
…
More new market research reports by the publisher can be found at Packaged Facts page.
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Fax: +44 207 900 3970
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