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US Market for Natural and Organic Personal Care Products Analysed in New Research Published at MarketPublishers.com

09 Dec 2011 • by Natalie Aster

LONDON – Natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market. The U.S. consumer market for natural and organic skincare, haircare, and makeup–which during 2005-2010 boomed 61% to $7.7 billion – is forecast to top $11.0 billion as of 2016. At the same time, in the coming years, the battleground will be complicated by the Big Blur of retail channels; by new digital sell-through media; by reformulations to please mainstream America.

New market research studyNatural and Organic Personal Care Products in the U.S., 5th Editionprovided by Packaged Facts has been recently published by Market Publishers Ltd.

Report Details:

Title: Natural and Organic Personal Care Products in the U.S., 5th Edition
Published: December, 2011
Pages: 294
Price: US$ 3,750

The study is a comprehensive and insightful guide to the natural HBC market. Separate chapters on skincare, haircare, and makeup cover historical and future in-depth market analysis and a review of market dynamics. A detailed consumer and demographic survey is also included. Profiles of key market participants like Better Botanicals, Clorox/Burt’s Bees, Estee Lauder/Aveda, Hain Celestial, Weleda, and others are detailed.

Report Contents:

Report Parameters in Terms of Products, Retail Channels, and Solar Systems
  “Natural” Often Encompasses “Organic”
Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011
  Forecast: Natural HBC Predicted to Reach $13.6 Billion in 2016
Table 1-1: Projected U.S. Retail Dollar Sales of Natural/Organic Personal Care Products, by Category, 2010-2016 (Dollars in Millions)
Skincare Category Radiant at $5.9 Billion in 2011
  Forecast: Natural Skincare Category to Ascend to $9.4 Billion in 2016
Natural Haircare Bumps Up to $2.1 Billion in 2011
  Forecast: Natural Haircare to Surpass $3.5 Billion in 2016
Makeup Category Climbs to $455.0 Million in 2011
  Forecast: Natural Makeup in Fast-and-Slow Progress to $735.0 Million in 2016
Americans Were Still Awakening to Natural HBC in 2005-2011
“Ubiquity” Describes Natural HBC’s Explosion Across U.S. Retail Channels
Natural, Mass, Prestige, Direct Channels in “Big Blur”— A Help or Hindrance?
Let’s Not Get Sick!
At Least 40,000 Doors in Natural Food/HBC Channel
Almost 40% of Adults Read Labels on Personal Care Products
A Third Keep Trying Natural Brands Till Finding Ones That Work
High Prices a Big Drag for Some—But Others Don’t Care
Natural Skincare and Haircare User-Bases Are Nearly Equal in Size
  Table 1-2: Share of U.S. Users/Purchasers of Natural or Organic Personal Care Products, by Product Category and Segment, 2011 (Adults, In Recent Twelve Months)


“Natural” vs. “Organic”
  “Natural” Often Encompasses “Organic”
  Formula, Positioning Determine Inclusion of Brands in This Report
Report Parameters in Terms of Products, Retail Channels, and Solar Systems
Sales Through All Channels Included in Our Estimates

Twenty-One Useful Definitions
  Carbon Footprint
  Carbon Offset (also, Carbon Credit)
  Fair Trade
  Market versus Category versus Segment
  Mass Retail Channel(s)
  Over the Counter (OTC)
  Prestige and Pop Prestige
  Shopper Marketing
  Supermarket, Chain Drugstore, Mass Merchandiser
  Sustainable (also, Renewable)

Three Natural HBC Categories: Skincare, Haircare, and Makeup
  Makeup (Color Cosmetics)
Typical Natural HBC Ingredients
Rare Ingredients Afford Unique Positionings
Seven Controversial Ingredients
  Bisphenol-A (BPA)
  Propylene Glycol
  SLFs (Sulfates)

NSF/ANSI 305: “A Living Document”
Interview with Jaclyn Bowen, Soldier for Quality Organic Content
  Table 2-1: History of Organic Personal Care Products Regulation and Standards in the United States, 1990-2011

Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011
Americans Were Still Awakening to Natural HBC in 2005-2010

More new market research reports by the publisher can be found at Packaged Facts page.



The Market Publishers, Ltd.

Mrs. Tanya Rezler

Tel: +44 208 144 6009

Fax: +44 207 900 3970

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