India Sourcing Reports: Kitchenware

28 Nov 2011 • by Natalie Aster

Ready availability of raw materials and extensive experience in design are some of the competitive advantages being enjoyed by the kitchenware industry in India.

Since the country is a major producer of different types of metal, suppliers can easily procure inputs from domestic vendors.

Many makers have been involved in the line for decades, resulting in mastery of important manual and machine-aided skills necessary for manufacturing and styling.

Although exports in 2010 to 2011 declined due to the lingering effects of the economic downturn, shipments in recent years have been generally improving. This is brought about by the rising popularity of locally crafted models in key overseas destinations and the enhanced awareness of emerging markets regarding kitchenware from India.

The report “India Sourcing Reports: Kitchenware” by Global Sources covers the main types of kitchenware available in India. These include cookware, food storage containers, and kitchen utensils and accessories.

Key findings:

  1. The majority of suppliers featured in this report will push up prices over the next six months as a means to cope with rising raw material and labor costs. Increases will be implemented cautiously, however, as most will be making adjustments of less than 10 percent.
  2. Releases in the coming year will primarily highlight designs suitable for multiple applications. These include kitchen accessories that serve as food storage or decorations. Many enterprises will also emphasize models in basic profiles with little or no styling.
  3. The sector targets the low end and midrange but is capable of catering to all price segments. The main factors that determine quotes are the type, thickness and composition of the materials used, and the degree of manufacturing complexity.
  4. Persistent blackouts are a crucial challenge facing companies. Power is often unavailable for at least four hours every day, adversely affecting productivity. Even though makers are finding ways to cope, these efforts result in added expenditure.
  5. The bulk of output goes to the EU and the US. While suppliers predict demand to decline marginally in the next 12 months due to economic difficulties, these foreign destinations are still expected to retain their dominance and market share.
  6. Manufacturers are based in several areas throughout India. The greatest concentration of makers, however, can be found in Delhi. Other notable sourcing centers are the states of Uttar Pradesh, Haryana and Tamil Nadu.

Report Details:

India Sourcing Reports: Kitchenware
Published: October 2011
Pages: 82
Price: US$ 75.00

Report Sample Abstract

Supplier profiles: Ajitnath Alloys Pvt. Ltd

Ajitnath started manufacturing kitchenware in 1992 and began exporting 13 years later. The company also produces housewares.

The Middle East is the primary overseas market, accounting for 70 percent of shipments. Saudi Arabia, the UAE, Turkey and Kuwait are the largest destinations there. The rest is sent to Africa. Four-fifths of orders are made under ODM basis.

Kitchen utensils represent 40 percent of shipments. Kitchen accessories comprise about one-third of exports. The supplier targets the low-end and midrange markets. Prices range from $0.40 to $40, depending on the size and design complexity.

The main materials used are stainless steel, aluminum and plastic. All are procured from domestic suppliers. The company has five freelance designers who release 10 models per year. Sampling time is 20 days. Ajitnath operates a 5,000sqm facility in the Wazirpur Industrial Area of Delhi. The workshop has locally purchased cutting, welding, polishing, pressing and lathing machines. All manufacturing processes are done in-house.

The factory can produce 500,000 pieces per month. The average monthly output is 480,000 pieces. There are 90 full-time employees. Approximately 50 additional workers are hired during the peak season, which is from July to October. Three inspectors perform QC. Polybags and cartons are used as packaging. The minimum order requirement is one TEU. Delivery time is 60 days.

The company is a member of the Export Promotion Council and the Federation of Indian Export Organization.

Ajinath will develop more designs featuring decorative elements over the next six months. It will further expand market presence in the Middle East.

More information can be found in the report “India Sourcing Reports: Kitchenware” by Global Sources.

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