Germany, the UK and the USA are Projected to Be the Key Growth Markets for Buyers

22 Nov 2011 • by Natalie Aster

Increasingly, sustainable practices are being implemented by companies within the packaging industry as compliance with legislation is enforced and top management come to understand the long-term financial and environmental benefits.

London – Packaged goods manufactures consider the UK, Germany and France as potential growth markets, as identified by 67%, 67% and 61% of respective respondents. According to the report “Sustainability in the Global Packaging Industry 2011–2012: Market Trends and Opportunities, Profitability and Budget Forecasts” by iCD Research, the overall market for packaging is expected to grow significantly due to economic recovery, changing lifestyle demographics and business growth. Additionally, stringent environmental legislations are forcing packaging companies to use environmentally-friendly materials and adopt sustainable practices that utilize low-energy consumption, eco-friendly packaging design and invest in recycling processes. In May 2011, Danone’s German division introduced a new bioplastic packaging for its Activia yogurt that is made from plants and not hydrocarbons.

Report Details:

Sustainability in the Global Packaging Industry 2011–2012: Market Trends and Opportunities, Profitability and Budget Forecasts
Published: October, 2011
Pages: 175
Price: US$ 2,000.00

Most important organizational prerequisites for packaging industry

‘Support from top management’, ‘monitoring, measurement, analysis and evaluation’ and ‘need for cost-effective and efficient supply-chain / logistics solutions’ are considered the leading organizational prerequisites for packaged goods manufacturers during 2011–2012. Support from top management is considered an important prerequisite for the implementation of sustainability practices in an organization. For example, strong support from the top management in WalMart stores has enabled the retailer to consider more environmentally friendly packaging options. The retailer has also introduced a packaging scorecard program to force suppliers to follow sustainability initiatives.

Technological advancements set to drive growth

Advancements in nanotechnology coupled with the development of innovative technologies such as electronic printing, enables converters to develop next-generation anti-counterfeit packaging. The development of advanced technologies, such as two-dimensional bar codes, helps to improve supply chain management through the documentation of data, such as unique product identifiers, production locations, batch numbers and expiration dates. Other technologies expected to be implemented going forward include RFID tags or "smart" labels, optically variable devices (OVDs) in the form of holograms, 2D and 3D customer-exclusive watermarks; ultraviolet (UV) and infrared (IR) light-detectable nylon fibers, metal strips, polyester security threads, thermochromic threads and micro-marked fibers that are invisible to the naked eye.

More information can be found in the report “Sustainability in the Global Packaging Industry 2011–2012: Market Trends and Opportunities, Profitability and Budget Forecasts” by iCD Research.

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