Liquid Cartons are Shaping Up Quite Nicely21 Nov 2011 • by Natalie Aster
Liquid cartons have made steady progress over the last five years, and are forecast to rise in importance. Usage continues to widen; however, it is the carton’s strength in two key categories, soft drinks and milk, which drives volumes, with much of the growth centred on Asia-Pacific. Standard brick cartons dominate, but it is the innovative use of shaped cartons that will be fundamental to future growth. Furthermore, carton use is benefiting from a strong, developing eco-friendly reputation.
According to the report “Liquid Cartons are Shaping Up Quite Nicely” by Euromonitor International Ltd liquid carton volumes rose by 6% between 2005 and 2010, maintaining their share of total packaging volumes. With their eco-friendly reputation, liquid carton is forecast to grow faster than the global packaging market as a whole between 2000 and 2005.
Liquid Cartons are Shaping Up Quite Nicely
Published: October 2011
Price: US$ 2,000.00
Much of the growth in dairy volumes is coming from flavoured milks. Liquid cartons are proving a good vehicle for companies looking to introduce added value milk lines, with new products coming on stream all the time.
One of the more influential trends in the market is the desire for health and well being. Liquid carton packaged drinks benefit from the shift away from carbonates as well as from a rise in sales of drinks such as water or teas with added vitamins.
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