How Can Packaged Food Companies Grow Their Presence in Emerging Markets?17 Nov 2011 • by Natalie Aster
Expansion in emerging markets is an increasingly key objective for all multinational food manufacturers. Underlying growth rates have initiated this, but the case has been accentuated by the continuing economic uncertainty in mature markets. The briefing “How Can Packaged Food Companies Grow Their Presence in Emerging Markets?” by Euromonitor International Ltd examines how strategies are focused on acquisitions, joint ventures or organic expansion, dependent on a company’s existing presence, financial capabilities and managerial background.
How Can Packaged Food Companies Grow Their Presence in Emerging Markets?
Published: October 2011
Price: US$ 2,000.00
Latest financial results of the leading packaged food companies are showing the pattern that a growing proportion of sales and highest year-on-year growth rates are achieved in emerging markets, while typically higher operating profit margins are still maintained in advanced economies.
Expansion strategies vary significantly, depending on already existing positions, financial capabilities and managerial background. Some of the players have executed global-scale acquisitions of high-value, new assets to establish instant presence in a number of new markets simultaneously.
Multinational food companies have reported positive results regarding their strategies to launch their flagship international labels in new geographic markets, with specific innovations targeting the local consumers.
More information can be found in the report “How Can Packaged Food Companies Grow Their Presence in Emerging Markets?” by Euromonitor International Ltd.
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