Pet Care 2011: Global Competitive and Retail Distribution Landscape17 Nov 2011 • by Natalie Aster
Although the pet care industry has proven largely resilient to recent economic turmoil, lingering uncertainties in the US and several debt-ridden countries, like Greece and Spain, impacted global pet care sales in 2010. The briefing “Pet Care 2011: Global Competitive and Retail Distribution Landscape” by Euromonitor International Ltd aims to provide in-depth insights on key developments in the overall pet care competitive landscape, as well as the ongoing battle between grocery retailers and pet specialist outlets to increase their respective shares of pet care consumer spending worldwide.
Pet Care 2011: Global Competitive and Retail Distribution Landscape
Published: October 2011
Price: US$ 2,000.00
Objectives of global briefing:
- The core objective of this briefing is to provide in-depth analysis of the competitive and retail distribution landscape for the global pet care industry, and how they are increasingly intertwined.
- Pet care is one of the most consolidated fmcg markets, with the top five manufacturers accounting for nearly half of global retail value sales. However, manufacturers and retailers alike could increase their share of pet owners' wallet still further, even during times of persistent economic uncertainty.
- In the face of a more challenging competitive trading environment, brands could still find considerable success by catering to the needs of price-conscious consumers. Purchasing habits are likely to centre on the concept of value, with a greater focus on the quality and benefit a pet food product can offer in relation to its price. Price-conscious consumers are increasingly buying in bulk, as well as comparing prices and purchasing online.
- Therefore, the success of any pet care brand is increasingly contingent upon manufacturers' ability to clearly communicate their products' qualities and benefits relative to price, supported by broad distribution in key retailing channels. Moreover, the equity inherent in specific retail formats can further contribute to the equity of the product itself, and vice versa. This briefing will seek to analyse this relationship.
- Another key area of development in the retailing landscape is that both grocery and pet specialist retailers are putting greater investment in developing their online sales platforms. Internet sales are expected to accelerate as pet owners are attracted by the convenience and lower retail price points offered online.
More information can be found in the report “Pet Care 2011: Global Competitive and Retail Distribution Landscape” by Euromonitor International Ltd.
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