Wine Market in China Reviewed in New Netscribes Report Published by MarketPublishers.com03 Nov 2011 • by Natalie Aster
LONDON – Currently, the Chinese consumers are becoming more acceptable towards international and premium brands available in the wine market. The preference of consumption is towards red wine due to its perceived health benefits in addition to the fact that it is more heavily produced and promoted by a wide range of domestic and multinational manufacturers. However, other varieties like white, sparkling and rose wines are also finding space.
Among the factors driving the wine demand in China are rising income levels, strong distribution network, changing consumer lifestyles and good wines distributed as gifts. Major challenges faced by the market players include high import duty, presence of fake wines, competition from other alcoholic beverages, price sensitivity.
New research report “Wine Market in China 2011” worked out by Netscribes gives an in-depth overview of the Chinese wine market, featuring its structure, wine consumption, the growth rate of wine categories in volume and retail value terms, various product categories consumed in the country. It reveals the distribution channel for domestic and foreign wine brands, provides import and export data, explains the importation procedure of wine. Furthermore, the study details market drivers and challenges, outlines government policies, presents brief profiles of the top players in the sector. Major opportunities and challenges in China’s wine industry are also identified.
Title: Wine Market in China 2011
Published: October, 2011
Price: US$ 600
Page 1: Executive summary
Page 2: Wine Market – Overview, Consumption of Wine in volume terms (2003-2009), Per Capita Consumption (2003-2009), Share of domestic wine, imported bottled wine and bulk wine
Page 3: Wine Categories – Overview of red wine, sparkling wine, white wine, rose wine and growth rate of the wine categories between 2003 and 2009
Page 4: Channels involved in the distribution of domestic wine
Page 5: Channels involved in the distribution of imported wine
Page 6: Wine Exports by China and Wine Imports by China in terms of Value (2006-2010) and the country wise imports and exports (2010)
More new market research reports by the publisher can be found at Netscribes page.
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