Web Analytics Market Witnessing High Adoption of Hosted Solutions04 Nov 2011 • by Natalie Aster
A recently published report “Global Web Analytics Market 2010–2014” by Infiniti Research reveals that the Global Web Analytics market is expected to grow at a CAGR of 14.3 percent over the period 2010–2014. The report, which covers the Americas as well as the EMEA and APAC regions, indicates that the market is being driven by the growing popularity of interactive marketing.
According to Technavio’s industry analyst, “The Global Web Analytics market is witnessing an increased adoption of interactive marketing channels. This form of marketing enables enterprises to address, gather, and remember responses of end-users. This helps enterprises address customers in a better manner, the next time they visit a certain webpage. Hence, measurement and accountability of online channels is forcing enterprises to adopt/spend on web analytics.”
Global Web Analytics Market 2010–2014
Published: September 2011
Price: US$ 1,500.00
The report also highlights that the availability of free web analytic tools is hindering the growth of this market. However, the high adoption of online channels over other media channels by enterprises is expected to drive the market. This market is also marked by an increased adoption of hosted solutions. These are just some of the important findings presented in the report that will enable companies to fully understand the potential in this market and formulate their own strategies.
The report is based on extensive research conducted with industry experts, vendors, and end-users. It examines the key trends, drivers, and challenges impacting the evolution of this market. The report also contains incisive insights and SWOT analyses regarding the key vendors in this market.
Companies mentioned in the report include Omniture, Coremetrics Inc., WebTrends Corp., and Google Analytics.
More information can be found in the report “Global Web Analytics Market 2010–2014” by Infiniti Research.
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