Latino Health and Beauty Care Shopper19 Oct 2011 • by Natalie Aster
Over the past decade, spending by Latino consumers on personal care products grew more than 40%, nearly three times faster than it increased among non-Latino consumers. By 2015 Latinos will make up 20% of 18- to 49-year-olds, an age group critically important to HBC marketers. The report “Latino Health and Beauty Care Shopper” by Packaged Facts provides crucial insights into the HBC product preferences and brand choices of Latinas and Latino men to enable marketers of HBC products to refine their marketing approaches to this increasingly important consumer segment. The report analyzes the usage by Latino men and Latinas of nearly 40 HBC products tracked by Experian Simmons National Consumer Study (NCS), including HBC products for baby and children.
Product categories included in the report that are used exclusively by Latinas include cosmetics and fragrances (eye shadow/eyeliner/eye brow pencil, mascara, foundation/concealer makeup, blushers/bronzers, lipstick and lip gloss, nail polish/nail care products and perfume/cologne/toilet water) and hair removal products.
Latino Health and Beauty Care Shopper
Published: October 2011
Price: US$ 3,500.00
The report analyzes usage by Latino men of after shave/cologne and usage by both Latino men and Latinas of the following product categories: skin care (facial cleansing/medicated products/toners, moisturizers/creams/lotions and suntan/screen and sunless products); hair care and hair care products (shampoo, hair conditioner, hair styling creams and gels, hair spray, at-home hair coloring products and home permanents and relaxers), shaving products (electric and battery shavers, disposable razors/shavers, razor blades for non-disposable razors, shaving cream or gel) and other HBC products (deodorants and antiperspirants and eye care products). Oral hygiene products covered in the report include manual and power toothbrushes, toothpaste, tooth whiteners, dental floss and mouthwash/dental rinse. The report also analyzes household usage of baby and children’s HBC products (baby oil and lotion, baby/children’s shampoo, baby wash/bath products, baby and bath powder) and bath and shower products (bar soap, body wash and liquid soap).
The principal source of primary research data used in the report is the Fall 2010 Experian Simmons NCS, which was fielded between October 2009 and December 2010. U.S. Government sources include the 2010 Census and 2009 American Community Survey of the Census Bureau and data from the Consumer Expenditure Survey of the Bureau of Labor Statistics (BLS).
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