Consumer Attitudes & Online Retail Market Dynamics in Russia Analyzed in New Report Published by MarketPublishers.com
13 Oct 2011 • by Natalie Aster
LONDON – Notwithstanding the recent recession, the core growth of Russia’s economy remains strong. Following last year’s 4% upsurge, real output is expected to grow 4.4% this year, driven by domestic demand. The main factor in Russia’s gross domestic product (GDP) expansion last year was goods production, which contributed close to 60% to aggregate growth.
In recent years, consumer spending in Russia has risen rapidly, mainly driven by a growth in disposable income. The government announced stimulus packages and increased pensions and wages. Russian consumers have relatively high disposable incomes, contributing to the rapid growth of the Russian retail environment. According to estimates, Russian disposable income in 2009 was 65% of earned income, versus 43% in Western European countries.
New report “Consumer Attitudes & Online Retail Dynamics in Russia” drawn up by iCD Research has been recently published by Market Publishers Ltd.
Report Details:
Title: Consumer Attitudes & Online Retail Dynamics in Russia
Published: September, 2011
Pages: 77
Price: US$ 1,450
The report presents unparalled levels of detail and information on the development of online retail sales within Russia, providing core insights into consumer behavior and highlighting the most recent online trends and their impact on online product sales. The study not only details the size and growth of this increasingly important retail channel, but also features valuable data on the penetration of online sales by product groups, how growth has developed over time as well as major drivers of the Russian online retail market in years to come.
8 product groups and 25 individual product markets within Russia are covered in core market data sets.
Report Contents:
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes
2 CONSUMER INSIGHT: ONLINE SHOPPING ATTITUDES AND BEHAVIOURS
2.1 Overview of the Russian Online Shopping Environment
2.1.1 Internet penetration in Russia holds significant growth opportunities
2.1.2 Broadband internet users to record double-digit growth in 2010
2.1.3 4G launch expected in the near future
2.2 Consumer Attitudes and Behaviour
2.2.1 The global economic crisis in 2008 was a major factor driving online retailing in Russia
2.2.2 Information search is the most popular online activity among Russians
2.2.3 Moscow dominates the online population
2.2.4 Low-touch products are the most popular for online sales
2.2.5 Online retail sales are set to account for nearly 10% of total retail sales in 2015
2.2.6 Mobile e-retailing will gain wider acceptance during the forecast period
2.2.7 Cash on delivery is the most popular mode of payment among Russians
3 ONLINE CHANNEL DYNAMICS
3.1 Online Share of Total Retail Sales
3.1.1 Russia online vs offline channel forecasts
3.1.2 Online penetration: global and regional comparisons
3.1.2.1 Russia online retail sales penetration compared to global average
3.1.2.2 Russia online retail sales penetration compared with Central and Eastern European average
3.2 Channel Dynamics
3.2.1 Russia retail dynamics: future performance
3.2.2 Channel group share development
3.2.3 Individual channel performance
3.3 Category Dynamics
3.3.1 Online vs offline retail sales comparison by category group, 2010
3.3.2 Online retail market dynamics by category group
3.3.3 Online retail sales share by category group
3.3.4 Online retail sales growth by individual product category
3.3.5 Food and grocery categories: market size and forecasts
3.3.6 Electrical and electronics categories: market size and forecasts
3.3.7 Music, video and entertainment software categories: market size and forecasts
3.3.8 Apparel, accessories and luxury group categories: market size and forecasts
3.3.9 Books, news and stationery categories: market size and forecasts
3.3.10 Sports and leisure equipment categories: market size and forecasts
3.3.11 Furniture and floor coverings categories: market size and forecasts
3.3.12 Home and garden products categories: market size and forecasts
4 CASE STUDIES: LEADING ONLINE RETAILERS IN RUSSIA
4.1 Retailer 1: Utkonos
4.1.1 Business description
4.1.2 Site experience
4.2 Retailer 2: Ozon
4.2.1 Business description
4.2.2 Site experience
4.3 Other Innovative Retailers in Russia
4.3.1 KupiVip
4.3.2 Holodilnik
5 APPENDIX
5.1 Methodology
5.2 Contact us
5.3 About ICD Research
5.4 Disclaimer
LIST OF TABLES
LIST OF FIGURES
COMPANIES MENTIONED
Utkonos, Ozon, KupiVip, Holodilnik
Consumer Attitudes & Online Retail Dynamics reports examining other countries are also available:
- Consumer Attitudes & Online Retail Dynamics in Mexico
- Consumer Attitudes & Online Retail Dynamics in China
- Consumer Attitudes & Online Retail Dynamics in Brazil
- Consumer Attitudes & Online Retail Dynamics in South Africa
- Consumer Attitudes & Online Retail Dynamics in South Korea
More new reports by the publisher can be found at iCD Research page.
CONTACTS
The Market Publishers, Ltd.
Tanya Rezler
Tel: +44 208 123 2220
Fax: +44 207 900 3970
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