Tea and Ready-to-Drink Tea in the U.S., 4th Edition

14 Oct 2011 • by Natalie Aster

Tea continues to be a star in the U.S. beverage market. Bolstered by consumers’ thirst for tea’s variety of flavors and healthy qualities, tea has shown resilience in the economic downturn. The category has experienced solid growth in the last year, with double digit gains from refrigerated tea. Ready-to-drink tea in general has been especially strong, particularly in natural food stores and convenience stores. And all teas are hot in foodservice. The report “Tea and Ready-to-Drink Tea in the U.S., 4th Edition” by Packaged Facts takes a comprehensive look at the retail market for packaged tea in the U.S., with reference to foodservice tea trends for additional perspective. The report examines the factors driving growth in the category. Readers will learn about critical merger and acquisition activity that is changing the distribution landscape for niche organic brands; the diverse range of tea offerings; teas’ functional benefits and the regulatory challenge in promoting them; the embrace of tea by fast food giants, coffeehouses, specialty retailers and tea rooms; trends in new product claims; purchasing patterns, demographics and psychographics of the tea consumer; and the new ways in which tea marketers are connecting with customers, including through social media and apps.

The report examines the U.S. market for ready-to-drink (RTD) tea, leaf (bagged and loose) tea, refrigerated tea and instant tea. The report segments and quantifies the market by channel and product type, providing historical sales figures and projections through 2016. The report examines market drivers and trends, retail sales-tracking data from SymphonyIRI and SPINSscan, new product trends based on data from Datamonitor’s Product Launch Analytics, and national consumer survey data from Experian Simmons data, as well as a proprietary consumer survey on beverage and tea trends conducted by Packaged Facts. The report thoroughly maps out the competitive situation at the marketer and brand levels, with detailed profiles of AriZona, Bigelow, Celestial Seasonings, Coca-Cola (Gold Peak, Honest Tea and Nestea), Lipton (from Unilever and the Pepsi Lipton Partnership), McDonald’s sweet tea, Nestea, Snapple, Starbuck’s Tazo, Teavana, Turkey Hill and others.

Report Details:

Tea and Ready-to-Drink Tea in the U.S., 4th Edition
Published: October 2011
Pages: 192
Price: US$ 3,850.00

Report Sample Abstract

Bigelow’s Healthy Offerings

Kombucha is not the only new tea entrant boasting its probiotic features. R.C. Bigelow introduced its Herb Plus Lemon Ginger Tea, “fortified with the Probiotic GanedenBC30® to help support a healthy digestive system” (Bigelow press release, September 2009). Other health-focused products introduced by Bigelow included Pomegranate Blueberry Herb Plus (for heart health), Cranberry & Ginseng Herb Plus (for a healthy memory) and Wild Blueberry Acai Herb Plus (for the immune system).

Could’ve had a V8

The Campbell Soup Company expanded it V8 V-Fusion line with new V8 V-Fusion + Tea drinks. The three-flavor line, available in Raspberry Green Tea, Pomegranate Green Tea and Pineapple Mango Green Tea, comes in 8-oz. servings and provides vegetables and fruit combined with the antioxidants of green tea. V8 also introduced a range of energy drinks in May 2011 with its V8 V-Fusion + Energy. “We are branching into the energy drink market with the kinds of nutritious beverages that V8 is known to deliver,” said Dale Clemiss, Vice President, V8 Beverages. “People can now feel good about drinking an energy drink or shot with a combined serving of vegetables and fruit and powered naturally by green tea.”

Tulsi Touches Down

The latest import, from India, is Tulsi. Known as “Holy Basil,” the herb is said to have healing qualities, is high in antioxidants and is often used for stress relief. The herb holds significance for its medicinal and spiritual uses in Ayurveda, the 5,000 year old system of natural healing originating in India. It is said to promote “purity and lightness in the body, cleansing the respiratory tract of toxins and relieving digestive gas and bloating,” according to The Chopra Center’s web site. In the last two years, several tea purveyors have introduced tulsi teas, in leaf and RTD forms, to the U.S. market. These include Davidson’s Tea, The Tao of Tea, Honest Tea, Stash Tea, and Adina Holistics.

More information can be found in the report “Tea and Ready-to-Drink Tea in the U.S., 4th Edition” by Packaged Facts.

To order the report or ask for sample pages contact [email protected]

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