Mobile Social Networking 2011-201612 Oct 2011 • by Natalie Aster
Visiongain’s latest management report “Mobile Social Networking 2011-2016” examines the rapidly growing market of social networking on mobile devices. It provides growth forecasts, market sizing and analysis of the latest developments in this sector. The report dissects all the major geographical markets, in terms of revenue generation and user groups. These are in turn broken down by means of monetisation and demographics.
Visiongain believes that this high growth sectors is due to undergo significant changes over the forecast period with the major adjustments in the ICT industry. Readers will be able to fully anticipate these fluctuations and position their business models accordingly, be they in a new media startup, handset vendor, software vendor or mobile network service provider.
Mobile Social Networking 2011-2016
Published: August 2011
Price: US$ 2,461.00
Report Sample Abstract
LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish. LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally. In June 2011, LinkedIn has 33.9 million unique visitors, up 63% from a year earlier and surpassed MySpace.
One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections. Users can invite anyone (whether a site user or not) to become a connection. However, if the recipient of an invitation selects "I don't know", this counts against the person inviting them, and after five such "IDKs" a member cannot invite another to connect without first supplying their recipient mail address.
This list of connections can then be used in a number of ways:
- A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact;
- It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network;
- Employers can list jobs and search for potential candidates;
- Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them;
- Users can post their own photos and view photos of others to aid in identification;
- Users can now follow different companies and can get notification about the new joining and offers available; and
- Users can save (i.e. bookmark) jobs which they would like to apply for.
The "gated-access approach" (where contact with any professional requires either a pre-existing relationship or the intervention of a contact of theirs) is intended to build trust among the service's users. LinkedIn participates in the US-EU International Safe Harbor Privacy Principles.
LinkedIn also allows users to research companies with which they may be interested in working. When typing the name of a given company in the search box, statistics about the company are provided. These may include the ratio of female to male employees, the percentage of the most common titles/positions held within the company, the location of the company's headquarters and offices, or a list of present and former employees.
Here are some key LinkedIn statistics:
- More than 80% of LinkedIn members influence business decisions at their companies;
- 4.4 million LinkedIn members are SMB professionals;
- 3.8 million LinkedIn members are financial services professionals;
- 3.4 million LinkedIn members are technologists;
- The average household income of a LinkedIn member is $88k;
- A LinkedIn member is 97 times more likely than a non-member to be a graduate;
- There are 44 million LinkedIn users in the US;
- There are 56 million LinkedIn users outside the US.
The mobile app extension of the LinkedIn site has further increased its popularity as business people as they can access it from their smartphones, creating links while at meetings and conferences. As these social media firms have already thoroughly saturated the traditional web-based market, mobile applications and advertising are likely to prove key to the success of their future growth plans as these firms attempt to go public.
Although Facebook has remained at the forefront of the mobile movement for years, with 150 million active mobile users as of last year, the company will need to capitalise on any potential mobile-based revenue opportunities to attract the attention of investors.
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