Rising Use of Internet Spurs Growth in Online Advertising Market in China06 Oct 2011 • by Natalie Aster
Mumbai – Online advertising is fast picking up in the Chinese markets. The industry is expected to grow at 48% per annum till 2015, driven by rising levels of internet penetration. Advertising has become one of the core functions for corporates in the current market scenario. Consumers are rapidly becoming more aware about brand differentiations which make it very important for the companies to choose the right mechanism to create the appropriate buzz for their products. Advertisements have been existent in various forms such as print, radio, outdoor, TV etc. However, one of the leading mode of advertisement that has caught the eye of large number of consumers is internet advertising. Due to the increasing penetration of internet and activities such as social media networking; consumers, especially youth, are spending longer hours on the internet which makes it an efficient tool for companies to generate correct ads to attract them.
Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of the report “Online Advertising Market in China 2011”.
Published: September 2011
Price: US$ 600.00
Online advertising industry in China is growing impressively and is set to increase further. Companies are now spending huge amounts on advertising on the online medium that helps them to target their specific group of consumers.
- Dominance of search engine ads;
- IT, Auto Industries largely advertise on portals;
- Growth of Vertical Ads;
- Remodelling of Alliance Network Advertising;
- Players are exploring online community advertising.
Sources of Advertisements
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