Analysis on Select Global Residential Water Treatment Markets - Global Overview and Western Europe22 Sep 2011 • by Natalie Aster
The total Western European residential water treatment market was estimated to be $779.8 million in 2009.
In 2009, point-of-entry water treatment systems witnessed the highest demand across most of the regions, followed by water pitcher systems.
The total market is characterised by high competition among participants. The majority of market share is consolidated by the top four participants accounting for over 50 percent of total market revenues in 2009.
Germany, France and the United Kingdom were the largest markets in 2009. The German market was valued at $173.4 million in 2009, while the French and the UK markets were valued at $161.6 million and $133.7 million, respectively.
The study “Analysis on Select Global Residential Water Treatment Markets - Global Overview and Western Europe” by Verify Markets LLC provides an overview of the Global and Western European markets and gets into specifics regarding Germany, France, the UK, Italy, Benelux, Scandinavia, Iberia and the Alpine Region. The report analyzes growth strategies adopted by market players, and also major competitive developments such as R&D initiatives, distribution strategies, etc. The sections include areas like market drivers, restraints, revenue forecasts, market share split by revenue and pricing trends.
Published: July 2010
Price: US$ 1,500.00
Report Sample Abstract
Market Drivers Ranked in Order of Impact (Western Europe), 2010-2016
Price comparisons with bottled water:
The price of bottled water is extremely high as compared to residential water treatment equipment. Economic downturn has affected the consumer confidence in Western Europe. As concerns mount over bottled water's impacts on the environment with high costs, bottled water sales a lessening. Evian reported that its 2008 profits shrank 69% in part because of declining sales of bottled water in France, Spain and Great Britain. Sales of bottled water in France fell by 7.5% last year. The negative perceptions and price comparisons with bottled water will likely drive sales of water treatment systems in Western Europe.
Growing awareness of the importance of emerging diseases and the new challenges posed by global climate change:
In Western Europe, there is a growing awareness regarding the dangers of emerging diseases and the new challenges posed by global climate change. With more frequent and heavy rainfall projected, as well as increased periods of drought in the Mediterranean and water stress in other areas, and rising global temperatures in lakes, rivers and seas, water quality and quantity will be affected more than before. This circumstance is expected to lead to unexpected outbreaks of water-borne disease, increased harmful algal bloom, and the creation of environmental niches for previously unknown disease-transmitting organisms. More than 170,000 cases of water-related diseases were reported in 2006 (both Western and Eastern Europe), including over 120,000 cases of viral hepatitis A.
Better distribution channels:
A strong distribution network is one of the key drivers for growth in the maturing and highly competitive Western European residential water treatment market. Participants in the market are adopting single and multi-tier distribution networks for better product availability and market penetration. Direct/online and retail sales through very effective especially for the counter-top and pitcher filter, whereas the direct sales are popular for systems requiring installation.
Market Restraints Ranked in Order of Impact (Western Europe), 2010-2016
Competition with bottled water:
The bottled water market is well established in some countries in Western Europe, like Italy and the UK, and suppliers of residential water treatment equipment have generally found that it is harder to sell equipment in well established bottled water markets.
Lower buying capacity of customers in less developed countries leads to need for developing low cost products:
The need to develop low-cost and effective water treatment systems is a must for companies catering to lesser developed nations within Europe, as the purchasing power there is comparatively low.
Improvements to tap-water quality restrict the need for domestic treatment:
Across Europe, the quality of water, as supplied to domestic households, is continually improving thus, raising consumer confidence. This improvement is severely restricting demand for residential water treatment equipment.
Low consumer spending:
In 2008/2009, European retail sales significantly dropped because of economic recession in the continent.
This rising credit cost and U.S. slowdown that severely affected the companies and consumers. Apart from this, rising inflation cut down household expenses on consumer durables and household appliances including water purifiers, electronics, clothing, and cars. Food and energy prices have substantially gone up, driving down consumer spending in the region. Moreover, the region is facing high unemployment rate (in turn, low wages) that subsequently pull down consumer spending to the lowest level.
More information can be found in the report “Analysis on Select Global Residential Water Treatment Markets - Global Overview and Western Europe” by Verify Markets LLC.
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