The Residential Water Treatment Market: USA21 Sep 2011 • by Natalie Aster
The U.S. has the largest and most technologically powerful economy in the world, with a per capita GDP of $46,400. U.S. business firms enjoy greater flexibility than their counterparts in Western Europe and Japan in decisions to expand capital plant, to lay off surplus workers, and to develop new products. At the same time, they face higher barriers to enter their rivals' home markets than foreign firms face entering US markets. US firms are at or near the forefront in technological advances, especially in computers and in medical, aerospace, and military equipment; their advantage has narrowed since the end of World War II.
The study “The Residential Water Treatment Market: USA” by Verify Markets LLC provides in-depth market intelligence on the US residential water treatment market. It includes: Point-of-Use under the Sink, Point-of-Use Faucet Mount systems, Point-of-Use Counter Top, Point-of-Entry and Water Pitches. The report identifies growth strategies adopted by market players, and also major competitive developments such as R&D initiatives, distribution strategies, etc. The sections include areas like market drivers, restraints, revenue forecasts, market share split by revenue and pricing trends.
Published: July 2010
Price: US$ 1,000.00
Report Sample Abstract
Point-of-entry Water Treatment Market: Market Restraints Ranked in Order of Impact (U.S.), 2010-2016
Maturing market threatens survival of manufacturers:
The point-of-entry residential water treatment market is showing signs of increasing maturation. This is especially true for markets such as water softeners and sediment filtration. The reason for the maturity in those markets mainly lies in the fact that they are well established. Water softeners, for example, have been in use for over half a century. Therefore, over the years, these markets have reached high saturation levels, with little unrealized market potential left. In addition, these products have seen little technological change in recent years, which otherwise would help to spur growth. In order to boost sales, most manufacturers price their units competitively, resulting in greatly reduced profit margins in some sectors. While some manufacturers have been able to retain reasonable margins through product differentiation, many are left still searching for ways to improve perceived value.
Consumer’s price sensitivity challenges growth strategy:
Residential consumers are very price conscious; in fact, price is one of the most important factors when a purchasing decision for a residential water treatment system is made. If consumers can find a similar water treatment product for a lower price, they are likely to go with the lower priced unit. This is even true in those cases, where the quality of these lower priced systems may not equal the quality of the higher priced unit. As consumers look for low up-front costs in their water treatment units, manufacturers are forced to lower prices in order to gain business or even retain it. This challenge is especially an issue for larger and more established manufacturers, many of whom rely on their quality reputation for future sales. They have to compete against smaller manufacturers, who often use lower quality components and materials to construct often very similar products. As the components for many of the residential water treatment products are readily available on the market, enabling almost anybody to build and sell water treatment units, this challenge will remain an important issue throughout the forecast period.
Revenue Forecasts (U.S.), 2007-2016
The point-of-entry generated revenues reaching an estimated $628.6 million in 2009. The market has shown solid and consistent overall growth rates in the past. This was mainly due the fact that for many consumers of point-of-entry units, the equipment was a necessity rather than a choice. These markets were well served over many decades of application and are therefore highly saturated. Growth rates in these areas are now limited by the expansion of the population as well as the construction of new homes. Manufacturers have therefore started to focus their attention on homeowners whose water might not be as extremely affected, but may still benefit from some kind of point-of-entry water treatment. In order to entice these end users into buy residential water treatment systems, manufacturers have had to adjust their product designs, including lowering prices. While this has resulted in lower profit margins for the manufacturers, it has helped to expand the market reach.
Continual efforts to increase awareness among homeowners about water quality issues will provide for future sales.
For the most part, the residential water softener market is mature, and growth rates in this market are the lowest when compared to the other segments of the residential water treatment market. The high saturation rate among consumers that need to soften their water is a major cause for the low growth rates. The market is also very crowded with many different manufacturers. They range from the small, local manufacturers, who assemble their units from readily available components to the large national companies that produce their own components. While sales were strong in the late 1990s, since then growth has slowed, due to market maturity.
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