Latino Household Products Market Reviewed in New Comprehensive Report Now Available at

14 Sep 2011 • by Natalie Aster
Latino Household Products Market Reviewed in New Comprehensive Report Now Available at

LONDON – Latino population of 51 million made up more than 50% of the growth of the American population in the last 10 years. This population group retains high growth level in America and is executing large impact on the American consumer market. In the past decade their spending on consumer products expanded at a three-times as a fast tempo as that of other nationals’ households. On average, Latinos are much more likely to use high volumes of a broad range of household products as they are approximately 40% larger than other average households.

New market research report The Latino Household Products Shopperprepared by Packaged Facts is a presentation of contemporary comprehensive findings. It features an overview of which national household product brands are most popular in Latino households, a detailed analysis of the usage within Latino households of 32 household products. The study covers analysis of the current spending by Latino households on household products and projects total spending by Latinos on these products up to 2016.       

Report Details:

Title: The Latino Household Products Shopper
Published: September, 2011
Pages: 128
Price: US$ 3,500

Report Contents:




   Overview of the Report 

Scope and Methodology

   Scope of the Report 


The Latino Household Products Shopper: The Topline

   Latinos Fit Profile of Big Spenders on Household Products in Grocery Stores 

   Purchase of Household Products More Likely to Be a Joint Decision in Latino Households 

   National Brands of Household Products More Popular with Latino Shoppers 

   Many National Brands Resonate Exceptionally Well with Latino Shoppers, Others Underperform 

   Latino Households Offer Growth Opportunities for Household Products Marketers 

   Latino Households More Likely to Use High Volumes of Household Products 

Market Trends

   Latinos Spend the Most on Laundry and Cleaning Supplies 

To order the report or ask for free sample pages, please contact



The Market Publishers, Ltd.

Tanya Rezler

Tel: +44 208 144 6009

Fax: +44 207 900 3970