Trends in Trade Book Retailing 201115 Sep 2011 • by Natalie Aster
Recent news in book retailing has stunned most observers of the publishing world, but Simba Information and the buyers of the “Trends in Trade Book Retailing 2011” series have been ahead of the curve: this report series, now in its third year, has long predicted the challenges of Borders Group and other retailers and documented the price wars long before the first shot was fired.
The report compiles national data on who is buying books, what they're buying and where they’re buying them, as well as detailed overviews of the major channels, how their market share is trending, and what outside factors are affecting each. The report provides a “scorecard” for each channel—bookstores, the Internet, book clubs, and “other”—and a demographic overview of the average consumer.
Simba compiled trusted nationally representative data from Experian Simmons for this analysis. The four channels are also ranked by the estimated number of customers, what formats they buy, and how many titles the consumers purchase and how things are trending in each channel now that e-books are part of the equation.
Published: August 2011
Price: US$ 2,745.00
Report Sample Abstract
Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Individual Income
Running parallel to data we compiled by age group, the number of retirees who have used the Internet to acquire books climbed from XX XXXX to almost XX XXXX in a year’s time. Those employed full time or part time saw a mostly proportional decrease across the board.
Demographic data regarding profession has mostly run parallel with that of education since jobs which require heavy skills often need advanced degrees. The ‘Internet gap’ stayed more or less the same for all groups. Because the real number of adults who buy books fell over the past year it was difficult to determine which channels were more or less affected.
More information can be found in the report “Trends in Trade Book Retailing 2011” by Simba Information.
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