Publishing for the PreK-12 Market 2011-201214 Sep 2011 • by Natalie Aster
The report “Publishing for the PreK-12 Market 2011-2012” is Simba Information's premier resource for expert analysis of the highly competitive PreK-12 school market. Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials, tools and services most in demand in the school market.
The most up-to-date business information and market trends in the report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated annual report. Continuing to follow how technology is—or is not—being incorporated in the school market and how it is changing business models of publishers and providers of instructional and ancillary services will be emphasized this year, along with information on specific threats and opportunities.
Published: August 2011
Price: US$ 3,250.00
Report Sample Abstract
Elementary Sales Widen Gap with Secondary Sales in 2009
In 2009, sales of instructional materials in the elementary segment outpaced sales to secondary grades across the country. Elementary sales of $XX XXXX in 2009 were about the same as in 2008, according to AAP data, but secondary sales of $XX xxxx in 2009 declined xx% from $XX XXXX in 2008.
Higher sales to the elementary segment follow an established pattern, in part because of higher student enrollment in grades K-6.
In terms of the sales split between adoption states and open territories, there was one break in the pattern in 2009. In the elementary segment in 2009, there were more open territory states (xx) represented in the top 10 states for sales than adoption states (xx), a reflection of the reduced opportunity in adoption states in 2009.
More information can be found in the report “Publishing for the PreK-12 Market 2011-2012” by Simba Information.
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