Convenience Store Foodservice Trends in the U.S.14 Sep 2011 • by Natalie Aster
The report “Convenience Store Foodservice Trends in the U.S.” by Packaged Facts forecasts convenience store foodservice sales to grow 5.6% in 2011, and we forecast sales to rise by 5.8% in 2011 and 5.3% in 2012, on the heels of aggressive foodservice platform build outs and increased convenience store foodservice patronage. In the process, foodservice is transforming the convenience store user experience, forcing players to improve their platforms or get left behind.
The report helps industry participants understand and leverage key trends shaping category growth, including:
- Analysis of convenience store users’ intended and actual purchases (by product category), to help participants develop trip consolidation strategies that increase guest traffic and leverage sales of other merchandise.
- Analysis of intended and actual foodservice purchases, to help participants leverage foodservice platforms as part of their trip consolidation strategies.
- Convenience store foodservice sales growth trends, by foodservice category (prepared foods, hot dispensed beverages, cold dispensed beverages, and frozen beverages), to help foodservice suppliers and operators develop menu items on trend.
- Prepared foods retail segment cross-usage analysis, to assess the degree of prepared foods competition among conveniences stores, grocery store/supermarket and fast food/QSR players and help position opportunity.
- Guest traffic analysis for the foodservice industry by segment; convenience stores, and convenience store foodservice, to identify opportunity among key demographic groups.
- “Quick Bite” food health attribute analysis, to develop on-the-go meal solutions and snacks in accordance with consumer health preferences.
- Convenience store foodservice purchase considerations, to develop and position menu items and craft marketing messages in accordance with consumer purchase rationales.
- Competitive foodservice analysis of five leading convenience store foodservice programs, to learn how these leading players are developing and adapting their foodservice platforms. Foodservice strategies, foodservice sales growth, menu analysis, and consumer usage demographics are included.
Published: September 2011
Price: US$ 3,995.00
Report Sample Abstract
Competition from restaurants
Competition among retail foodservice players is fierce, with convenience stores not only fighting amongst themselves for wallet share but also with limited service restaurants, which as a group continue to hold the advantage with respect to food quality, variety and taste.
Almost XXX million adult consumers use convenience stores on a monthly basis (extrapolating from the Experian Simmons Spring 2011 National Consumer Study), or some XX% of the adult population. Some XX% do so 1-5 times per month, XX% do so 6-13 times per month, and XX% do so at least 14 times per month.
But among XX-XXs, a key convenience store demographic, aggregate monthly usage rises to XX%, or about XX xxxx XX-XXs. About XXXX of XX-XX c-store users visit XX or more times per month, with another XX% visiting XX-XX times and XX% visiting XX-XX times.
Similarly, monthly c-store usage among XXXXX stands at XX%, with more than XXXX of XXXXX c-store users visiting XX times or more.
More information can be found in the report “Convenience Store Foodservice Trends in the U.S.” by Packaged Facts.
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