Consumer Attitudes & Online Retail Dynamics in Japan07 Sep 2011 • by Natalie Aster
The e-commerce trend in Japan began relatively late when compared with other developed nations such as the US, UK and France. The major reason for this delay was the economic crisis in Japan during the 1990s. The country’s slow growth, financial instability and weak political leadership were other aspects which explain Japan’s slow e-commerce growth. However, the future trend is changing with a growing acceptance of e-commerce in Japan due to the 2008 global financial crisis, which made shopping through online channels a more convenient procedure than using physical retail outlets. Alongside this the emergence of mobile phones which can access the internet has also gained popularity among Japanese consumers.
Japan’s economy showed signs of returning to a recession as a result of the impact the tsunami and earthquake had on the country in March 2011. Following this, the retail industry declined by 3.5%. The impact on the retail sector was also considerable, as supply chains were disrupted, which led to some of the largest manufacturing factories suspending or closing their production. A positive growth has been recorded since June, indicating the country is getting back to normal since the disaster struck and growth is expected to continue in the coming months.
The report “Consumer Attitudes & Online Retail Dynamics in Japan” by iCD Research provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.
In Japan, every eight in ten people have used the internet on a regular basis. During the period 2005–2010, the amount of Japanese internet users grew at a CAGR of 3.85%. Japan has an internet penetration rate of 80.81%. It remains the world's highest internet-based economy with nearly eight in ten people claiming to have used the internet, with an average time of 14 hours per week spent online. The internet has become a trustworthy and acceptable shopping avenue for Japanese consumers. Retailers are now increasingly developing the quality and efficiency of their sites by offering richer content, which in turn will facilitate a rise in their sale rates.
Figure 2: Total Internet Users (millions), 2005–2010
Source: ICD Research analysis / © ICD Research
Published: August, 2011
Price: US$ 1,950.00
The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future, allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel. By examining best practice from leading national large-scale online retailers, as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.
- Understand the consumer behavior and online trends in Japan; along with which products (of 25 different categories) will be the major winners and losers in the coming years;
- Improve market and strategic planning using highly granular, forward-looking market data;
- Learn from best practice approaches outlined in the case studies of leading online retailers;
- This report provides the magnitude, growth, share and dynamics of the online retail market;
- Core data sets give both historical contexts and a view into the future – providing data from 2005 through to 2015;
- By examining best practice from leading national online retailers, the report also provides insights and ideas about how best to approach growing online sales for your business.
More information can be found in the report “Consumer Attitudes & Online Retail Dynamics in Japan” by iCD Research.
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