Consumer Attitudes & Online Retail Dynamics in India06 Sep 2011 • by Natalie Aster
While online shopping in India is still at an emerging stage and only contributed 1.1% in 2010 towards total retail sales, India’s massive population offers tremendous potential to online retailers. Central to its growth will be India’s increasing middle class, constituting 288 million people. The online retail market has started serving a small base of consumers, however growth in the past decade has been very strong and this will continue in the forecast period (2010–2015). ICD expects online retail sales to grow at a compound annual growth rate (CAGR) of 30.02% during the forecast period.
The country’s e-retailing growth is being driven by the improving computer literacy rates and the internet capabilities of the young population. However, India has a low internet penetration with 6.05% in 2010. The major reason for this is that 70% of the Indian population resides in rural areas without the infrastructure for online services. During the review period (2005–2010), the number of internet users in India grew at a compound annual growth rate (CAGR) of 22.21%. The average internet usage per week from the internet using population in 2009 increased from 9.3 hrs to 15.7 hrs. Government initiatives, such as the National e-Governance Plan (NeGP), State Wide Area Network (SWAN), Common Service Centers (CSC) and private initiatives such as the Google internet bus project, are attempting to bring internet awareness to the rural audience.
The report “Consumer Attitudes & Online Retail Dynamics in India” by iCD Research provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.
Figure 2: Total Internet Users (millions), 2005–2010
Source: ICD Research analysis / © ICD Research
Published: August, 2011
Price: US$ 1,950.00
The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future, allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel. By examining best practice from leading national large-scale online retailers, as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.
- Understand the consumer behavior and online trends in India; along with which products (of 25 different categories) will be the major winners and losers in the coming years;
- Improve market and strategic planning using highly granular, forward-looking market data;
- Learn from best practice approaches outlined in the case studies of leading online retailers;
- The report provides the magnitude, growth, share and dynamics of the online retail market;
- Core data sets give both historical contexts and a view into the future – providing data from 2005 through to 2015;
- By examining best practice from leading national online retailers, the report also provides insights and ideas about how best to approach growing online sales for your business.
More information can be found in the report “Consumer Attitudes & Online Retail Dynamics in India” by iCD Research.
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