Global Packaging Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

03 Jun 2011 • by Natalie Aster

“The packaging industry is confident about rise in revenue for 2011. Overall, 59% of respondents across the packaging industry are more optimistic about revenue growth for their company over the next 12 months than the previous 12 months. Reasons behind this trend include strong growth in emerging markets such as India and China, decreased global economic uncertainty, a rise in sales innovation, and increasing production and process efficiency. Flexible packaging is expected to be one of the fastest growing sectors of packaging, driven by industry consolidation and sustainability initiatives.”

The report “Global Packaging Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies” by iCD Research is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading packaging industry companies.

As most countries emerge from the effects of recession, the report provides the reader with a definitive analysis of the industry’s outlook and explores how opportunities and demand are set to change in 2011–2012. Furthermore, the report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes, in addition to examining the following:

• Revenue growth expectations;
• Market-specific growth opportunities;
• Mergers and acquisitions;
• Leading business concerns;
• Marketing expenditure trends;
• Factors for supplier selection.

Report Details:

Global Packaging Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Published: May, 2011
Pages: 126
Price: US$ 2,000.00

Reasons to buy:

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy;
• Identify the specific marketing approaches your competitors are using to win business;
• Better promote your business by aligning your capabilities and business practices with your customer’s changing needs;
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers and suppliers;
• Predict how the industry will grow, consolidate and where it will stagnate;
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry.

More information can be found in the report “Global Packaging Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies” by iCD Research.

To order the report or ask for sample pages contact [email protected]

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