European Interior Design Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

30 May 2011 • by Natalie Aster

“The interior design industry is confident about a rise in revenue expectations for 2011. Overall, across the interior design industry, 56% of respondents are more optimistic about revenue growth for their company over the next 12 months relative to the previous 12 months. Although new construction projects are expected to contribute the major share of revenues, renovations could increase their contribution as demand increases for sustainable designs for existing infrastructure. Interior renovation, interior design, and new ideas and space planning are the most important services that are expected to see a rise in demand in the interior design industry in 2011.”

The report “European Interior Design Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies” by iCD Research is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading interior design industry companies.

As most countries emerge from the effects of recession, the report provides the reader with a definitive analysis of industry outlook and explores how opportunities and demand are set to change in 2011–12. Furthermore, the report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes, in addition to examining the following:

• Revenue growth expectations;
• Market-specific growth opportunities;
• Mergers and acquisitions;
• Leading business concerns;
• Marketing expenditure trends;
• Factors for supplier selection.

Report Details:

European Interior Design Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
Published: May, 2011
Pages: 103
Price: US$ 2,000.00

Reasons to buy:

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy;
• Identify the specific marketing approaches your competitors are using to win business during the recessionary climate;
• Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty;
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers;
• Predict how the industry will grow, consolidate and where it will stagnate;
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry.

More information can be found in the report “European Interior Design Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies” by iCD Research.

To order the report or ask for sample pages contact [email protected]

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