Tea and Ready-to-Drink Tea Market in USA Analysed in New In-Demand Report Recently Published by MarketPublishers.com

13 Oct 2011 • by Natalie Aster

LONDON – Tea remains the key choice for consumers in the U.S. beverage market. The segment has witness some downturn in the years of recession. However solid growth with double digit gains from refrigerated tea was registered last year. Ready-to-drink tea demand in total has been especially strong, particularly in natural food stores and convenience stores.

New market research study “Tea and Ready-to-Drink Tea in the U.S.” elaborated by Packaged Facts provides a detailed examination of the U.S. market for ready-to-drink (RTD) tea, leaf (bagged and loose) tea, refrigerated tea and instant tea. The report segments and quantifies the market by channel and product type, providing historical sales figures and projections through 2016. The report analyses market drivers and trends, retail sales-tracking data and maps out the competitive situation at the marketer and brand levels with detailed profiles of key marketers.

Report Details:

Title: Tea and Ready-to-Drink Tea in the U.S., 4th Edition
Published: October, 2011
Pages: 192
Price: US$ 3,850

Reports Contents:

CHAPTER 1 EXECUTIVE SUMMARY

SCOPE AND METHODOLOGY
Scope of Report
Report Methodology
Varieties of Tea

MARKET TRENDS
Tea Grow Despite Tough Economy
Tea Sales Grow in Multiple Categories, Channels
Tea Is Good For You, But Be Careful How You Say That
All’s Fair in the Tea Trade
Merger Mania
K-Cup Craze
How Sweet It Is For Foodservice

THE MARKETERS
The Power of Tea Concentrated Among A Few
Many Big Players in Foodservice
Tea Retailers Take Center Stag

NEW PRODUCT TRENDS
Tea Leads All Beverages in Innovation
“Natural” the top Claim, but a Mainstay Drops Down the List
Marketers Emphasize Functional Benefits
Kombucha Creates a Stir
New Products from Celebri-Teas
Foodservice Chains Bet Big on Tea

CONSUMER TRENDS
Tea Remains a Consumer Favorite
Purchasing Patterns Emerge

APPENDIX I ABC

ABC

CHAPTER 2 MARKET TRENDS

RETAIL MARKET SIZE AND COMPOSITION
Retail Tea Sales Rise to $6.5 billion
Table U.S. Retail Sales of Tea, 2007-2011
A Multi-Channel Champion
…